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It’s all about CX – exceed expectations

Jeff Bezos – Don’t Stagnate

”We treat our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”


“Good enough is not good enough  – exceed expectations”

It’s all about improving the customer experience in any way that you can. 


If you don’t strive to improve, you become what Bezos refers to as a Day 2 company. This is a business that’s declining towards an eventual total failure.

We want to make money when people use our products – not buy our products .

Posted on June 21, 2020

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