Design thinking

 – it’s all about the user 

helps understand the user’s pain, challenge assumptions, redefine problems, in order to create new strategies and solutions.

“Painstorming”, vs “Brainstorming” 

Empathize with your users

Define your users’ needs, their problem, and your insights

Ideate by challenging assumptions and creating ideas for innovative solutions

Prototype to start creating solutions

Test solutions

Lean Startup

“Lean startup  aims to shorten product development cycles – fail fast and focus on what the customer wants – it’s about the pivot 

– “this is achieved by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning.” — Wikipedia

Globally, 90% of startups fail (Forbes) and the number one reason is market failure: “They make products no one wants.” (Fortune).

Agile

Agile is all about producing tangible, working results after each iteration… quickly 

Design Thinking, Lean Startup and Agile combined 

• Empathize, Define and Ideate through Design Thinking
• Turn ideas into Business models following the lean startup
• Build and deliver the product incrementally and faster through Agile processes.