A Case Study of how an organisation is creating a new blueprint for their future of work
Heather McGowan shares a brilliant case study of an Australian Client – a fast growing financial services firm who has been disrupted and has to look at changing its 150 year old blueprint – fast!
Their 500+ employees largely consist of millennials, they 100% work in an office, the company has large CBD-located overheads, over 73% of their teams travel more than 2 hours on public transport every day, and their clients are Sydney-based.
Covid-19 happenned – people worked from home – and the clients were still being looked after! Employees were relieved of not having to spend a large portion of their day travelling to work!
All employees were engaged in remodelling the 150 year old blueprint – to focus on the people – the customer and the employees
Using SCAMPER – a Novel Thinking approach where potential solutions are elicited from questioning how we might Substitute, Combine, Adjust, Modify (magnify, minify), Put to other uses, Eliminate and/or Reverse, Rearrange the current working reality into something new –
the team has come up with an adjusted blueprint for the workplace going forward
The Proposed new blueprint
1. trial 3 days at home and 2 at the office (rostered).
2. Outreach to clients (site visits) had never been a part of organisational practice but to be put to clients as an option.
3. regional markets to be tested – employees expressed an interest to move regional – . establish cells within each location where team members worked in an office together 2 days a week. People still want to work together.
4. pursuing market specialisation in growth verticals within regions (for example agriculture, aquaculture, viticulture, mining)
The business has a great chance of thriving and surviving post Covid-19 say Heather – because
“The principals of the business were agile AND flexible. They acted and they acted fast. They are willing to fail because with failure comes learning and with learning growth”