Tony Surtees – Digital Marketing Guru – will share with us insights on whatMarketing will look like in the future ?
How do you get the right offer to right audience at right time – to take advantage of millions of small highly targeted markets?
How do you target specific markets of mass behaviour? If you can detect a trend using big data – how can you take advantage of this information and be ahead of your competition?
The last decade has seen a massive empowerment of consumer – who has abundance of choice – there is a lot of noise – how do you make yourself heard above that noise?
A value proposition is key – how do you make it resonate with your audience? – How do you make it emotionally appealing?
We look forward to hearing Tony’s insights at our innovation forum on the Thursday 21 May!
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