The Sill Raises $5m
The Sill, a startup founded 6years ago selling potted plants online and in physical stores, have raised $5 million in Series A funding led by Raine Ventures.
The company wa was bootstrapped until last year, when it raised seed funding from Brand Foundry Ventures, Halogen Ventures, BBG Ventures, Tuesday Capital, Blueseed and The Chernin Group. (BBG Ventures is backed by TechCrunch’s parent company Oath.)
The Sills founder , Eliza Blank said her vision is bigger than “just putting plants online and being another direct-to-consumer brand.”
The Sill doesn’t just sell you a plant (along with basic care instructions). It also allows you to ask questions of the company’s plant experts — and with the opening of its first brick-and-mortar stores in New York City, it also offers weekly workshops.
“We have a much longer relationship than a typical transaction business,” Blank said. “Making the purchase is almost like the start — or maybe the middle — of a conversation.”
The company says it sold more than 75,000 products in the last six months, with sales up 500 percent year-over-year, and anticipated revenue for the year of nearly $5 million.
Posted on August 24, 2018
