Steve Jobs – Inform Your Customers

An uninformed customer is an unhappy customer.

“Get closer than ever to your customers,” he said. “So close that you tell them what they need well before they realize it themselves.”

Customers often don’t know how much an innovation benefits them until they have it in their hands. This means they may not even latch onto the exciting new product you’ve created.

Apple’s philosophy is to create something new, and then inform the customer. Tell them why they need it and you position your brand as one that’s always serving customers.