Recruiting , Training and Retaining the best and the brightest in your accounting firm
Great article by Karbon Inc http://go.karbonhq.com/e/575943/magazine/2g23tq/144982225
Why would anyone want to work at your accounting firm?
Why would any of your existing staff members want to stay?
Is your practice a workplace that presents obvious answers to both of these questions.
Using technology and collaboration tools – enabling staff that communicate with team members and clients – have resulted in teams working remotely becoming part of the DNA of a firm.
The idea of “the office” has changed, which is having significant implications on all aspects of the employee lifecycle.
Does your firm have the best of breed tools to make this happen?
Be crystal clear on the benefits you currently provide employees, make some small changes to strengthen this value, and ensure that this is made clear to those inside and outside of your firm, and your accounting practice will quickly become a place where the brightest and best will want to be!
Your employer brand
Your accounting firm’s employer brand is the identity you create to attract prospective talent. This is how others in the accounting industry see and form an opinion of you.
Your brand encompasses what you stand for, your why, your values, your culture, and your personality.
Does your team feel a connection to the firm or the people they work with?
Is there a culture of transparency that allows people to feel that connection and play an important role in the growth of the company.
Is there a path for growth, continual learning and diversity?
Below are 6 Ways to improve your employer brand
- Lift the curtain and share what your current team is like by bringing them along to events, showing them on your website and sharing updates on social media
- Monitor your firm’s public presence, respond to online reviews from clients, and encourage staff to review you on employer rating websites
- Write and share content that demonstrates who you are and what your firm stands for
- Be active wherever your ideal employees are—whether it is social media, trade shows or industry events
- Increase your firm’s voice in the wider accounting community by contributing to industry publications, forums and events
