For over 200 years countries and companies, big and small have attempted to sell their products and services into the Americas.

This $13 trillion plus market generates opportunities that seem endless and incredibly enticing. However, the number of success stories relative to the number of attempts suggests that better planning and local knowledge could have been better applied.

Should you be contemplating export or market entry some very simple but effective cost/time saving steps should be considered.

The first thing to realize is that your teachers were right; you need to do your homework! In your case this includes completing your initial market entry research. Some of your most fundamental questions should be:

Who will you be selling your product or service to? Who will be your competitors, how are you different from them? How will you identify, market to and sell to your prospective clients? Should you export directly, consider a Joint Venture, or set up operations in the US? How will you service your clients after the sale? What should your overall market entry strategy look like, and should you consider using local experts to get it right the first time (quite often you will not get a 2nd chance)?

Market research in and of itself guarantees nothing. However, by carefully researching and planning your market entry strategy you will significantly increase your odds of success and potential profits!

This information was provided by Business Strategies International. For further information on how you can grow your business contact David Brown CEO USA on 415-503-3608 or dbrown@bsi.com.au