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17 reasons to use Video in your marketing



Videos are a great way to build your brand and give your exposure – by increasing engagement, click-throughs, shares, lead generation, and of course more sales! 


Below are 17 facts about videos sourced from Forbes 

  1. By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic (Source: SmallBizTrends)
  2. Facebook generates 8 billion video views on average per day (Source: Social Media Today)
  3. YouTube reports mobile video consumption rises 100% every year (Source: Hubspot)
  4. 55% of people watch videos online every day (Source: Digital Information World)
  5. 92% of mobile video consumers share videos with others (Source: RendrFx)
  6. 90% of users say that product videos are helpful in the decision process (Source: Hubspot)
  7. Social video generates 1200% more shares than text and images combined (Source: SmallBizTrends)
  8. Video posts on Facebook have 135% greater organic reach than photo posts (Source: Social Media Today)
  9. Including a video on a landing page can increase conversion rates by 80% (Source: Unbounce)
  10. After watching a video, 64% of users are more likely to buy a product online (Source: Hubspot)
  11. Companies using video enjoy 41% more web traffic from search than non-users (Source: SmallBizTrends)
  12. 59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch video (Source: Digital Information World)
  13. People spend 3 times longer watching a live social video compared to one that has been prerecorded (Source: Social Media Today)
  14. Video in an email leads to 200-300% increase in click-through rates (Source: Hubspot)
  15. Top three most effective types of video content: Customer testimonials (51%); Tutorial videos (50%); Demonstration videos (49%) (Source: Curata)
  16. A whopping 80% of users recall a video ad they viewed in the past 30 days (Source: Hubspot)
  17. 67% of marketers found video marketing somewhat successful (Source: Digital Information World)
Interested to know more ? Below are other links 

14 Video Tools for Social marketing 

8 Strategies to Creating effective Videos for Social Media
Posted on July 7, 2018

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